Training
Local SEO with AI: Dominate Your Area
Learn how to get your local business found on Google using AI-assisted SEO strategies. Perfect for restaurants, service businesses, and brick-and-mortar shops.
Module 1 of 6
Introduction to Local SEO and AI Basics
Module Overview
Welcome to the foundational module of 'Local SEO with AI: Dominate Your Area.' In this module, you'll discover exactly what Local SEO is, why it's one of the most powerful and cost-effective marketing strategies available to small and local businesses, and how the rules of the game have changed with the rise of artificial intelligence. Whether you're a brick-and-mortar shop owner, a service-area business, or a local professional, this module will give you the knowledge framework you need to compete — and win — in your local market. We'll pull back the curtain on how Google actually decides which businesses to show when someone nearby searches for your type of service. You'll learn about the three key ranking factors Google uses for local results and why understanding them is the first step to improving your visibility. We'll also introduce you to the AI-powered tools that are transforming how SEO professionals and everyday business owners approach keyword research, content creation, and competitive analysis. By the end of this module, you'll have a clear picture of where your business stands today, what's possible with a focused Local SEO strategy, and how to set realistic, measurable goals that will guide everything you do in the weeks and months ahead. This is your starting line — and we're excited to run this race with you.
Lessons
Hands-on Activities
- 1Google yourself: Search for your business type + your city (e.g., 'plumber in Austin') and document where — or whether — your business appears in the results. Screenshot the Local Pack and the first page of organic results to create your personal baseline benchmark.
- 2AI Tool Exploration: Sign up for a free account on ChatGPT or Google Gemini and ask it three Local SEO-related questions such as 'What are the most important local SEO ranking factors?' and 'What keywords should a pizza restaurant in Denver target?' Compare the responses and note which answers feel most actionable.
- 3Goal-Setting Worksheet: Using the SMART goal framework introduced in Lesson 4, write down three specific Local SEO goals for your business — one for the next 30 days, one for 90 days, and one for 6 months. Include the metric you'll track, your current baseline, and your target number.